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replica MB&F Watches Launches Eric Giroud-Designed MAD2 Inspired by the 1990s Rave Scene
The idea for MAD Editions first came about in 2014 as a concept for MB&F to create an accessible sister brand, but it fell through due to projected operating costs. Then, in 2020, when the pandemic meant that even running a brand became extremely difficult, they decided to try out the original accessible concept, but not as a brand, but as a standalone one-off edition. It was an immediate success. After making multiple editions and variations of the original MAD1, they realised that, wait, we created a brand after all, just without all the extra hassle of actually being an independent brand. If MAD is a brand, then MAD1 needed to be followed by MAD2, which is what they are launching today.
One of the defining characteristics of the original MAD1 is that it was the brainchild and passion project of Maximillian Büsser. So, in order to create a satisfying follow-up with the same passion, Max decided to give free rein to the MAD2 (more or less) to long-time MB&F collaborator and designer Eric Giroud, which is why you’ll sometimes see the watch referred to as Eric Giroud’s MAD2. Giroud then used the opportunity to finally bring to life some of his earlier design ideas that had never made it to production. swiss replica watches
The first Giroud concept was the almond, which defined the case. It refers to the extremely smooth surface of the 42mm diameter steel case and the soft curvature of the round bezel, like an almond. It’s also expressed by the almond-shaped indicators on the twin subdials in the center of the display, which mark the bidirectional jumping hours on the left and the minutes on the right. But these subdials also relate to Giroud’s second concept.
When you think of a watch designer, you might imagine a rather reserved person who spends most of their time alone in a lab working on mechanisms. However, that’s not Giroud’s story. In the 1990s, he was a pioneer of the Lausanne rave scene, often seen at the Moulin à Danses club (aka MAD). The central subdials of the MAD2 represent DJ decks. Below them, the main dial of the dial (available in orange or green) has an additional circular brushed finish to give it the feel of a vinyl record. Finally, around the display is a lower track with bright spots that move to create a strobe light effect. bugatti replica watches
MB&F says the movement of this strobe turntable is actually the automatic rotor, which can be seen from both the front and back of the watch. The movement it is connected to is the La Joux-Perret G101, the same movement as the MAD1, but MB&F developed a special module for it to add a jumping hour function. It has a power reserve of 64 hours.
Now, as for availability, the MAD version is always available through one of two methods. Either you receive a direct invitation to buy the watch, become a member of the MB&F "Tribe and Friends", or you get your chance through an allocation draw open to the public. For the MAD2, the orange version is exclusive to Tribe and Friends, and the green version is being raffled off.
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Model: MB&F MAD2 Eric Giroud Case: 42mm diameter x 12.3mm thickness, stainless steel Dial: Green or orange, fluted base dial with two raised subdials on top Water resistance: 30m (3 bar) Movement: La Joux-Perret G101, automatic, 24 jewels Frequency: 28,800 vph (4 Hz) Power reserve: 64h Functions: Hours, minutes